According to an article in Penn's student newspaper, about 70-80 applications for the class of 2015 were flagged for LGBT student outreach (the article does not specify, but I assume this is just undergraduates). This is about double from last year, when there were 35-40 applications flagged. Unsurprisingly, many of the students who were reached out to accepted admission at Penn. No doubt because the university demonstrated upfront that providing a safe and supportive community for LGBTQ students is a priority.
This early outreach is also likely to increase new student involvement in LGBT campus supports, "providing a way for incoming freshman to get involved as soon as they enter their new school," according to junior Corinne Rich, chairwoman of the Lambda Alliance (Penn’s umbrella organization for LGBT groups).
In my experience, this is key: many of the students involved in LGBT groups on campus are juniors or seniors, because it takes time to get comfortable enough to reach out and find your queer sisters and brothers on campus. This admissions/LGBT Center strategy (it's clear they collaborated on this) provides incoming freshmen knowledge about LGBT resources and communities before they even step foot on campus, so that when they're ready to reach out to the community, they don't need to search around on their own in a large university to find it.
Just another reason I love Penn.
p.s. I do think it is a little bit hilarious that the article title includes the phrase "2015 LGBT yield". It makes me think of harvesting or something.